The Logo here shown represents several dimensions of Indian Culture. Visually, it makes the shape of the Indian subcontinent - Kings have come and ruled, battles have been fought and won, cities have been built and rebuilt, borders have been shifted but the geographical shape of India never changed. Even from space, one can recognize India by seeing the shape of Indian peninsula in the Asian Continent. Thus, the peninsula is not only a beautiful landmass but an identity for India and its history. However progress and development goes hand in hand with 'change'. Thus by not completing the outline of the country, the openness signifies free flow of ideas, possibilities and opportunities.

This Logo aesthetically amalgamates various Indian languages with the most widely used language in the world, English. The  “र“ part of the symbol corresponds to the letter 'R' in English and also appears in Hindi, Gujarati, Assamese etc emphasizing on the 'REDEFINING'. The Logo can be written quickly and easily in a single stroke. Thus the symbol also represents the multilingual and diverse nature of India.

The text style "INDIA Redefined" also accentuates the meaning of the logo. While "INDIA" is written in bold & formal font, denoting our country's standing through ages with its traditions and culture, "Redefined" is curvy and informal shows flexibility to change and readiness for progress.